Google Analytics is one of the best tools for analysing your website traffic. It takes very little to set up but gives plenty of information on who is visiting your website, which websites they clicked through from, how long they stayed and much, much more. Oh – and it’s free.
Business owners in every sector are waking up to the importance of implementing some form of Internet marketing and basic search engine optimisation for their websites.
But what should you be doing to give your business the best chance of getting ahead of the local competitors?
Here is our list of essential tips that you should follow to ensure your SEO and Internet Marketing strategy is on track.
When search engine crawlers (robots) look at a website, the first file they will look at is not your index.html or index.php page. It is your robots.txt file.
Every day there are millions of searches conducted on World Wide Web using big search engine sites such as Google and Yahoo!
Have you ever wondered what they are searching for?