If you are looking for a simple way of tracking affiliate links from your website, here’s a simple one minute hack that will work.
Ugly URLs
Let’s face it, affiliate URLs can be as ugly as a yaks butt, with all those query parameters bolted onto the end.
http://somedomain.com/?clickid=234&ref=753hr2&linkid=09832kln2ij92l3jlkj32&out=https://someotherurl.com&affiliateid=444
Yuck!
Search Engine Ranking Penalties
There’s also the chance that Google may see too many affiliate links in a post or your site and think that the article isn’t high quality.
This result could lead to an overall decrease of your ranking value.
Yuck!
Ad Blockers
Browser ad blocking extensions have come a long way in the past 10 years.
They now actively search out for affiliate links and in some circumstances can block an entire website or at worst access to an entire site.
Yuck!
Solution: Use Redirections For Your Affiliate Links
Redirections are easy to set up in WordPress and allow you to set up a nice/pretty URL to redirect on.
Here are some examples of pretty URLs which can then be redirected to their associates affiliate link.
https://somedomain.com/go/hostingabc
https://somedomain.com/recommends/xyzhostinginc
By using redirections, you are effectively hiding the URL from within the content of your posts, therefore avoiding the issues outlined above.
Redirection happens dynamically when the user clicks the link.
By using a standard outro link format, you can track how many times users click on the link to see if it’s worthwhile keeping that affiliate link alive.
e.g.
/go/{affiliatename}
/recommend/{affiliatename}
/o/a{affiliatename}
Redirection Plugins
I use the SEOPress plugin to handle all my redirections.
The free version comes with redirections but I have upgraded to pro to replace my Yoast SEO pluing.
As you can see from the above redirect I have the URL path go/wordify 301 redirect to my affiliate link for Wordify.
Any redirection plugin will work for this trick, such as Redirection with over a million active installations.
Google Tracking
Using the redirection method makes it super simple to see when and where people are clicking through to affiliate links in Google Analytics because they are all going through the same URL.
Further Advantage
If you want more proof that redircting to affiliate links is the way to go, cosider the scenario where your affiliate link changes.
Perhaps there’s a new client ID or more parameters to add on.
If you are just pasting affiliate links directly into yuor posts and pages then you have to hunt through and edit them all to update the links.
Using redirections, you only need to update the URL in the redirection setting once and bang, it’s changed all over your site!
Happy days!
2 Responses
Hi Wil !
As an ‘oldie’ getting in on the WP scene, there is a LOT to take in 🙂
Have just acquired a site full of the previous owners Aff Links. I am hoping that this might save much time searching and changing!
Not sure I have comprehended fully the process to do this from your description. but I guess I can load the plugin, then suck it and see!
Thankyou for the ‘light bulb’ moment!
Hi John
It may not help you initially as you’ll have to rename all those affiliate links that are already in place. Use a plugin like https://wordpress.org/plugins/better-search-replace/ to replace all the URL’s in the database with the new ones you set up for all your AF links.