About Wil

I’m Wil Brown, founder of Zero Point Development.

I help organisations make sense of complex websites, inherited systems and the digital platforms they rely on.

For more than 18 years, I’ve worked with WordPress websites and connected systems, helping organisations understand what they have, decide what needs to change and build solutions that are practical, maintainable and easier to manage.

My work often involves:

Websites and platforms that have grown complicated over time.
Memberships, learning systems, resource libraries, forms, payments and integrations.
Inherited systems where documentation or organisational knowledge is missing.
Rebuilds where important content, data and existing processes cannot simply be discarded.

If your organisation relies on its website for more than marketing, and the problem is no longer straightforward, that is where I’m most useful.

Why Work With Me?

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Deep Platform Experience

I’ve worked with WordPress for more than 18 years, including complex websites, integrations and platforms that have evolved through years of changing requirements.

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Strategy Before Build

I don’t expect you to arrive with the solution already defined. I help clarify the problem, constraints and priorities before recommending what should be built.

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Built for Continuity

Websites should be understandable and maintainable beyond the person who originally built them. I consider ownership, documentation and long-term sustainability as part of the work.

The Kind of Problems I Work On

I’m usually brought in when the website problem is no longer straightforward.

An organisation may have inherited an ageing platform, accumulated years of content and plugins, depend on several connected systems, or be considering a rebuild without fully understanding what the existing website does.

My role is to help make that complexity visible, work out what matters and determine a sensible way forward.

My Story

I started as a freelance WordPress developer in the mid-2000s. My background is in Computer Science, which gave me a strong technical foundation, but I quickly learned that the difficult parts of website projects were rarely just about code.

At first, much of the work involved building websites and solving technical problems. But over time, the websites became more complicated.

But over time, the websites became more complicated.

A website might also be a membership platform, document library, learning system, application process, payment system or repository for years of organisational knowledge.

And the difficult questions increasingly weren’t just about code.

What should you keep when you rebuild a website?
Who understands how all the connected systems work?
What happens when the staff member or developer who knows the platform leaves?
Who actually owns the website internally?
How do you improve an ageing platform without disrupting the services people already rely on?

Those are the kinds of problems I increasingly found myself helping organisations solve.

Over the years, I’ve:

Led WordPress and digital projects across not-for-profit, education, healthcare, professional and commercial organisations.
Built and integrated websites involving memberships, forms, payments, learning platforms, resource libraries and business systems.
Spoken at technology events, organised WordCamp Sydney, and spent many years contributing to the Australian WordPress community.

Today, Zero Point Development brings those strands together: strategy, technical leadership and implementation for organisations whose websites have become more than simple marketing tools.

Beyond the Screen

When I’m not working through website problems or building digital systems, you’ll usually find me:

Organising WordPress Sydney events
Sharing what I’ve learned with WordPress freelancers and developers
At home with my family, probably being roped into a LEGO build by my son
Or telling really bad dad jokes like:
I just wrote a book on reverse psychology. Do not read it!

Let’s Talk About Your Website

If you're dealing with an inherited website, a complex rebuild or a digital platform that has become difficult to understand or manage, we can start by working out what the real problem is.