Google Gets A Caffeine Fix

Earlier this week, search engine giant Google announced the completion of it’s latest indexing algorithm named Caffeine.

According to company software engineer Carrie Grimes,

Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered.

Image is taken from the Official Google Blog article. ©Google.

Referring to the above image, Carrie goes on to explain the differences between the old and new index:

Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks…
With Caffeine, we analyse the web in small portions and update our search index on a continuous basis, globally.

The new update allows Google to index web pages at a faster rate and from more sources than before.  The result is that user performing a Google search will find more relevant results sooner after publishing.

While the old index may have taken upward of 2 weeks to reflect website changes, Caffeine does it pretty much on-the-fly.

So how will this affect your website business?

It’s still early days yet but it seems that the update has had some effect on web page rankings in the search engine results pages (SERPS).

Caffeine seems to pay close attention to popular content submitted on social networking and sharing sites.  It wouldn’t be unreasonable therefore to see an upward shift in web page rankings for those sites that post articles and blogs frequently to a large base of keen followers.

And here’s the opportunity.

Why not take advantage of Caffeines rapid indexing to advertise timely promotions for your business?  With faster indexing, your potential customers can have a real chance of responding to your adverts before they expire.

And if you haven’t previously considered blogging, perhaps now is the time to start.  Frequent and good quality posting may just get your site noticed by Caffeine and potential customers.

Read more about the Caffeine update from the official Google blog.

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Wil is a dad, WordPress consultant, WordPress developer, business coach and mentor. He co-organizes the WordPress Sydney meetup group and has been on the organising committee for WordCamp Sydney since 2014. He speaks at many special events and contributes to the WordPress open source project. His likes are chillies, craft beer and electrogravitics.