A successful landing page does only one thing - it persuades a targeted visitor to perform an action (a conversion).
A successful landing page does only one thing – it persuades a targeted visitor to perform an action (a conversion).
Successful actions could be: subscribing to a newsletter, buying a product, entering a competition, following on Facebook, engaging in a survey and everything else in between.
There is an art to creating a successful landing page and in this talk, we’ll outline the important parts that need to be included, what not to put on a landing page and some tools that will help you to start building them in your existing WordPress website.
Here is my talk about landing page essentials from a WordPress Sydney meetup.