Landing Page Essentials and A/B Testing with Google Optimize

A successful landing page does only one thing – it persuades a targeted visitor to perform an action (a conversion).

Successful actions could be: subscribing to a newsletter, buying a product, entering a competition, following on Facebook, engaging in a survey and everything else in between.

There is an art to creating a successful landing page and in this talk, we’ll outline the important parts that need to be included, what not to put on a landing page and some tools that will help you to start building them in your existing WordPress website.

Here is my talk about landing page essentials from a WordPress Sydney meetup.

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Wil is a dad, WordPress consultant, WordPress developer, business coach and mentor. He co-organizes the WordPress Sydney meetup group and has been on the organising committee for WordCamp Sydney since 2014. He speaks at many special events and contributes to the WordPress open source project. His likes are chillies, craft beer and electrogravitics.