Kialla Pure Foods

Project Overview

Kialla Pure Foods needed a website rebuild to match their new branding, to update their technologies and refine website administration workflows.

The website needed to run WooCommerce and implement a page builder for easy user future updates.

Importing and exporting products and custom product tracking batch numbers with Google Mapping API integration was a top requirement.

The unique part of this project was allowing customers to track their products all the way back to the farm, a Kialla Pure Foods trademarked system called Plate2Farm ™.

Designs were created by Black Canvas.


Objectives & Approach

There were a lot of requirements for this project.  An extensive list of updates, fixes and new features to implement with a fixed delivery date for a marketing campaign.

The following top-level objectives were a must.

  • Update old out-dated website with new designs
  • Fix wholesaler map searching
  • Fix Plate2Farm tracking
  • Import/Export products with images
  • Custom “Collections” taxonomy for product searching
  • Product filtering
  • Upgrade WooCommerce store
  • Implement Elementor page builder templates for easy future updating
  • Add a recipe hub searchable by Google
What We Did
Tech & Specs
Client Site


Wil is a dad, WordPress consultant, WordPress developer, business coach and mentor. He co-organizes the WordPress Sydney meetup group and has been on the organising committee for WordCamp Sydney since 2014. He speaks at many special events and contributes to the WordPress open source project. His likes are chillies, craft beer and electrogravitics.