The main aim was a design overhaul. We wanted a bright clean design to showcase the organisations brand and professionalism.
Another objective was to understand the external event data and the process our client’s employees used to gather and use the event data.
Other objectives were: redesigning site structure and hierarchy, connecting with social media, integrating with Irish Horse TV, implementing a new form system.
As the equine authority in Ireland, HSI have many official procedural and registration documents that the community needed to use. Feedback confirmed that the community found it hard to locate these documents.
Integration with the client’s other website Irish Horse Gateway where horses are bought and sold.