The new design needed to be similar to the design for the client’s other website Horse Sport Ireland. It also needed to be responsive to address the growing number of mobile and tablet users.
Primarily a membership site, we needed to make it easy for sellers to buy subscription pack and to post adverts.
To support the administrative side of the site, the client required bespoke workflows and notifications, for example capturing if a horse had been sold through the website or externally.
A whole series of reports were required including number of adverts, advert expiry, membership expiry, number of active sellers which ClassiPress did not provide natively.
Capturing data from the front-end on how potential buyers interact with the ads was also an objective.
We had extensive road mapping sessions with various client employees to understand the processes, issues and requirements they needed in their particular roles.